Our mental strategies for making decisions worked well when the decision was to run or be eaten by the lion, these strategies do not always serve us well in today’s complex world.  As decision-makers we fall victim to biases, inappropriately extrapolate from past events, improperly use individual behavior to explain collective behavior, wrongly correlate cause and effect, and we do this exceedingly poorly when there is very little or a huge amount of information available.

Knowing that people are poor decision-makers can make marketers salivate– except that marketers are subject to the same decision-making mistakes as the people to whom they market.

Mike Kessler will discuss how to recognize these implicit assumptions, and how that can lead to wiser decision-making and better marketing strategies.

Mike Kessler is the owner of Workantile Exchange, LLC  Workantile Exchange is a shared work facility that addresses the needs of new economy workers: remote employees, entrepreneurs, self-employed individuals, or independent workers. Workantile offers modern amenities and wide-ranging community support for the modern worklife.