The role that services play in the economy and in individual businesses is increasing in importance – today’s pressures are forcing organizations to find competitive differentiation and new ways to stay afloat.  There are, however, significant differences between marketing a service, and marketing physical goods, and although there are common elements, there is a need for services-specific marketing methods.

Dee Davey, Creative Ideas Marketing, will lead today’s LA2M discussion on what services are, and how services should be marketed differently than physical products.  Dee is a services marketing professional, with over 20 years experience helping businesses be more successful.  Her interim marketing business, Creative Ideas Marketing, started in 2004 in the UK, helps companies adapt and extend client service offers, helps clients find new sources of revenue and brings ideas for new service products to life.  Creative Ideas Marketing helps businesses who want to take the next step in marketing their service business, but lack the resource or time to pull it all together. 

Dee is also the voice of LA2M.  In public she is known for her distinctive hat, and in the background she manages the communication and promotion of Lunch Ann Arbor Marketing.

[video:http://vimeo.com/7251346]

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