Webcasts, also known as webinars, are all the rage these days.  Some organizations are doing it well, and some are missing the mark.  Learn how to determine if webcasting is right for you, how to get started and select webcast software, and how to market webinars.  And if that’s not enough, obtain the basics on putting together a fully virtual conference or event.

Linda Detterman is the Marketing Director at ICPSR at the University of Michigan with broad experience in advertising and market research and consulting.  Her latest challenge and delight has been in integrating social media platforms and emerging marketing technologies into the organization’s traditional marketing efforts.