The trend of online with offline reveals seemingly endless, rapidly-evolving technologies for getting one’s marketing message out. Yet regardless of the technology vehicle, content remains the critical success factor. As message length continues to shrink, what aspects of your products or services do you emphasize to differentiate yourself? Which benefits can attract excitement? How do you get beyond what’s expected?

Taking principles of quality research that link execution to the emotional triggers of customer satisfaction, you’ll gain an invaluable method  for marketing any product or service–no matter B2C or B2B– and even to your career. You’ll finally understand why everyone talks about that one measly thing your service or product does wrong even if it does 99 other things brilliantly right. And you’ll get why innovation is all about you, not the customer.

AJ Deeds, brings a storied career that spans three decades. At GM his career included responsibility for print and radio advertising with Leo Burnett as his Division’s agency of record. As a global consultant and facilitator, he was sought after by clients in North America, Europe, and Asia helping companies such as AT&T, American Express, and many others strengthen teams, optimize processes and increase business.  As a Director of Marketing Research for German research giant GfK, he handled global market research projects for Ford, ran GM’s ad testing for two years and provided advanced product research for the consumer packaged goods industry.

Today, he is President of Loving Works, LLC, which markets the incredible health and wellness products of Dr. Kyle Morgan, an Alternative Medicine Doctor of Osteopathy in Ann Arbor, MI. Loving Works thrills people interested in releasing 10-25 lbs per month in a simple, easy and safe way and will rescue those who long for a full, restful night of sleep with the launch of new night and daytime sleep products later this year.