Mobile apps are one of the hottest topics out there.  With over 25 billion apps downloaded for Apple devices alone, many people think their business needs an app, but why?  Some businesses have created e-commerce apps. Some have created interactive brochures.  Others have designed games.  Before, jumping into app development, businesses should consider what it is they’re trying to achieve.

During this presentation, we’ll take a look at how various businesses are using mobile apps to market their business.  So whether you’re a small business looking to extend your reach or a large business that wants to create another customer touch point, this session will help you understand some of the ways other companies are using apps as part of their integrated marketing plan.

Tom Crawford is the owner, designer, lead developer, and head cook at VizNetwork.  VizNetwork designs and develops mobile apps across all platforms that help businesses reach their customers in new and interesting ways.  Crawford has nearly 25 years in systems design and development, including over 10 years in mobile design and development with app designs ranging from sweepstakes and auto lease tracking to food and cooking.