Social media provides opportunities to expand your reach, through both the communities you create and the communities in which you participate.  How you effectively engage in those spaces, however, can be a challenge.

This session of LA2M will take you through:

* Developing content to prompt interactivity and response
* Engaging with your online community in a positive way
* Managing critical feedback on your own online turf, and in spaces you don’t control

Jen Eyer has been managing online communities for a dozen years, from the first forums on MLive.com, through her own blogging, to AnnArbor.com’s  innovative approach to reader engagement which she is now bringing to MLive Media Group  as the statewide community engagement director.

As the state community engagement director for MLive Media Group, Jen oversees the ways in which readers interact with editorial content and with the news staff, locally and statewide. Previously the director of audience engagement at AnnArbor.com, Jen has also worked as a newspaper reporter, and a news producer at MLive.com. A graduate of Michigan State’s journalism school, Jen lives in Ann Arbor with her husband, children, and dog, and is active in the community.