Digital Public Relations

A2 Fiber YouTube Contest Winners

By on April 21, 2010

The Winners of the A2 Fiber YouTube Video Contest
Jeff Hayner - Grand Prize - 32 Gig Apple iPad
Sung Hei Yau - Runner Up - 10 Megapixel Digital Camera
Megan Giddings - First Place - Weber's Night Out (Hotel Room + $100 Dining)
Keith Bourne - Zingerman's Gift Certificate
Nathan Yu - Zingerman's Gift Certificate
Adam E. Hunt - Zingerman's Gift Certificate
Jon Cameron - Blue Tractor Gift Certificate
Jennifer Weber - Jolly Pumpkin Gift Certificate
Jim Campbell - Conor O'Neill's Gift Certificate
David C. Bloom - MDen Gift Certificate

Ways to Market to Non Profits by Amanda Uhle at April 7th, 2010 LA2M


Marketing a nonprofit is easy, but only if you’re deeply passionate about its cause.  Join Amanda Uhle and learn how to market a non-profit – some of the key differences you should be aware of in developing a marketing strategy, acquiring funding and sponsorship, engaging your audience, and working within the community.  Amanda Uhle will use 826michigan as her case study for today’s LA2M learning event.

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Managing the Public Conversation: Comment Moderation at AnnArbor.com by Edward Vielmetti at March 10th, 2010 LA2M


Printed newspapers traditionally place a great distance between the reporter, who writes under a large headline, and a reader, who submits a letter to the editor that may not be published for space or content reasons.  Not every newspaper has made a successful transition to taking online comments, and some online media sites comment boards are full of spam and bitter invective.  Edward Vielmetti shares some lessons learned from the first six months of moderating comments on AnnArbor.com.

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How to Brand Your Business Using Social Media by David Kiley at March 3rd, 2010 LA2M


Companies today want a Facebook Page and Twitter Feed.  Many of them aren’t sure why.  They just want them because they feel they need to, or should.  But after you enter the social media channels, it is crucial to have the right content.  It isn’t enough to just “Be there.”

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Online Digital Magazines and Catalogs by Jeff Kalman at January 27th, 2010 LA2M

 Bridging the gap between print and digital publications is a current trend that embraces cost savings and going green.  Taking your print-based publications and converting to digital is the perfect way to engage your readers, take advantage of digital features, AND get great ROI.

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LA2M Partners with Ann Arbor Chamber of Commerce

By on September 21, 2009

FOR IMMEDIATE RELEASE

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