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Digital Marketing

Digital Agency Ingenex Launches New Web Site

By Derek Mehraban on March 10, 2010
Ann Arbor, Mich.

Decision Making and Randomness in Marketing by Mike Kessler at February 17th, 2010 LA2M


Our mental strategies for making decisions worked well when the decision was to run or be eaten by the lion, these strategies do not always serve us well in today’s complex world.  As decision-makers we fall victim to biases, inappropriately extrapolate from past events, improperly use individual behavior to explain collective behavior, wrongly correlate cause and effect, and we do this exceedingly poorly when there is very little or a huge amount of information available.

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Online Digital Magazines and Catalogs by Jeff Kalman at January 27th, 2010 LA2M

 Bridging the gap between print and digital publications is a current trend that embraces cost savings and going green.  Taking your print-based publications and converting to digital is the perfect way to engage your readers, take advantage of digital features, AND get great ROI.

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New Media Drivers License Course by Derek Mehraban at December 16th, 2009 LA2M

Michigan State University is leading the way in New Media Education.

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Mobile Marketing by Damian Rintelmann at December 9th, 2009 LA2m

A look at mobile marketing and why all companies should look at mobile marketing seriously.

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Affiliate Marketing by Shawn Smith at the December 2nd, 2009 LA2M

Affiliate marketing: Your path to Internet riches? Learn how developing an affiliate program can help you sell more widgets and generate more leads - and help you keep your marketing costs down.  Hear from a REAL affiliate on why affiliate marketing works best for your return on investment.  If you're serious about increasing sales and leads, don't miss this special presentation.  Arrive early; the room will be packed.

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Affiliate Marketing

Wednesday, December 2, 2009 - 11:45am - 1:00pm
Location: Conor O'Neills

Mobile Marketing - Why It's a Big Deal

Wednesday, December 9, 2009 - 11:45am - 1:00pm
Location: Conor O'Neills
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