Samantha West and Maggie Gibbons

Alzheimer's Association Michigan Great Lakes Chapter

Samantha West has served as the Alzheimer’s Assoc Communications and Marketing Director for the past four years, and has more than a decade of additional experience in the field of Marketing and Communications. In addition she currently serves on the Alzheimer’s Assoc National Concern & Awareness Advisory Council and Social Media Advisory Council, helping to shape brand standards for communication & marketing professionals across the country. She has presented nationally on topics such as social media, advertising, and brand management, and also serves as a freelance marketing consultant.

Maggie Gibbons currently serves as the Walk Manager for the Alzheimer’s Assoc, Michigan Great Lakes Chapter, where she has helped usher in more than $675,000 in revenue over the past two years. She is a member of the Assoc. National Walk Advisory Council, where she helps sets event standards for the more than 600 Walks across the country, and has presented nationally to over 1,000 staff and volunteers on how to host successful Walk events.