Jamie Ward (EMU) & Susan Emerick (IBM)
Jamie Ward is currently an assistant professor of public relations at Eastern Michigan University. As an avid researcher and writer, Jamie has been published in peer-reviewed journals and presents content at national and international conferences and business events on topics related to public relations, social media, storytelling, crisis communication and ethics.
In addition to her work in academia, Jamie’s background includes more than a decade working to help nonprofit organizations advance their causes through strategic development, branding, and storytelling for advocacy and engagement. She is the author/co-author of A Practical Guide to Ethics in Public Relations and Veteran Friendships Across Lifetimes: Brother and Sisters in Arms.
Susan Emerick is the co-author of The Most Powerful Brand on Earth: How to Transform Teams, Empower Employees, Integrate Partners and Mobilize Customers to Beat the Competition in Digital and Social Media – A must read for anyone striving to build brand advocacy. A passionate data driven marketing change agent, who’s navigated the evolution of Internet marketing since it’s inception, Susan advises clients across the globe developing marketing programs that apply insights from analytics and research to foster long-term, high-value relationships with customers and drive ROI.