Home › Podcasts

LA2M Podcast

Wow Visitors and Search Engines with your Web Copy by Christine Slocumb at June 24, 2009, LA2M (Video)

Writing website copy which appeals to both site visitors and search engine robots is part art, part science. Christine Slocumb will discuss her step-by-step formula for writing copy that compels visitors to act while helping you get ranked highly in search engine result pages.

Google AdWords - Optimizing Your AdWords Campaign by Meaghan McCann at Wednesday, October 14, 2009, LA2m (Video)

Google AdWords, when not properly optimized, will dry up your budget and leave you cold!  Learn trade secrets of simple tweaks to make your account perform optimally.  This discussion will cover how to best organize your keywords, write compelling ads and how your landing page should be written to get the ever elusive conversion.

Ross Johnsons on Web Site Strategy at October 7, 2009, LA2M (Video)

So you have a website and a web presence... now what? It may surprise you to hear that 80% of company websites are ineffective at achieving business goals and objectives. By shaping your website to a specific strategy you can see more sales, lower overhead and higher profits.  Learn how to develop a strategy that turns your website into business building superstar. 

Google AdWords - Optimizing Your AdWords Campaign by Meaghan McCann at October 14th, 2009 LA2M (Audio)

Google AdWords, when not properly optimized, will dry up your budget and leave you cold!  Learn trade secrets of simple tweaks to make your account perform optimally.  This discussion will cover how to best organize your keywords, write compelling ads and how your landing page should be written to get the ever elusive conversion.

Web Site Strategy by Ross Johnson at October 7th, 2009 LA2M (Audio)

So you have a website and a web presence... now what?  It may surprise you to hear that 80% of company websites are ineffective at achieving business goals and objectives.  By shaping your website to a specific strategy you can see more sales, lower overhead and higher profits.  Learn how to develop a strategy that turns your website into business building superstar.  

AnnArbor.com Tony Dearing speaks at May 20, 2009, LA2M (Video)

Tony Dearing of AnnArbor.com speaks at Lunch Ann Arbor Marketing, LA2M on Wednesday, May 20. There was a crowd of 95 people on hand to hear Tony talk.

Learn more about AnnArbor.com - the online paper that will replace the Ann Arbor News starting in July 2009.

 

Podcasts, Screencasts, and Vodcasts by Vince Chmielewski at September 30th, 2009 LA2M (Audio)

Podcasts, Screencast, Vodcast: Take advantage of the growing demand for media to better serve your users and drive more traffic to your site.  Make yourself a resource for media content and become a knowledge leader in your industry.  Today at LA2M, Vince Chmielewski of VC Web Design will explore each media type and show how to capture, publish, and distribute your content.

Tonja Deegan On New Face of Public Relations at June 10, 2009, LA2M (Video)

Public relations has evolved from media coverage, impressions and bylined articles to social content creation, online reputation management, customer service and even digital marketing and SEO. Find out how public relations professionals are assisting clients with consumer-generated media coverage in a direct-to-consumer world. Today’s discussion lead is Tonja Deegan.

What's in Your Tool Kit? Kevin Gillespie at July 29, 2009, LA2M (Video)

What's in Your Tool Kit?
Finding out can make you better at what you do

Each of us carries a personally unique tool kit. We all have one, or maybe more than one! And, we use these tool kits, all the time. Sometimes without even knowing it!

Kevin Gillespie talks about his collection of tools and where he found them on his path.  His stories and the tools he's acquired will get you thinking about what tools you already carry with you, about adding new ones to your kit and maybe finding some you've misplaced over time.

Andrew Miller on Advanced Google Analytics at September 16, 2009, LA2M (Video)

Google Analytics offers as much functionality and flexibility as other high-priced analytics packages. Learn how to take full advantage of the tracking, segmentation, conversion tracking and custom reporting features and how to test your way to better results.

Syndicate content