SaaS ("Software as a Service") is the new Field of Dreams. Too many great online applications falter, for want of an effective business model.
LA2M’s Jan 13th talk focuses on how backend systems, user experience engineering, and online traffic work together to generate revenue and profit. First, David Bloom will explore the four cost centers of a SaaS business, and how setting user expectations balances burn-rates. Next, he will delve into revenue models, metering, and promotions and introduce the sales pipeline - from awareness, interest and intent to conversion, virality and churn.
Come listen and learn about sustainability concepts - touchpoint branding, release trains, and channel partnerships and the three key business metrics that determine SaaS success: CoCA, CoSD, and TLCR. Before launching into Q & A, David will wrap up the session covering exit scenarios, in a "Web 2.5" world where Web 2.0 businesses are no longer fundable, and Web 3.0 businesses have little traction.
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