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Information Architecture and Web Design by Chris Farnum at September 9th, 2009 LA2M

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Chris Farnum will lead a discussion about Information Architecture - what is it, why it's important to marketers, and how it contributes to the process of creating great user experiences.  He’ll introduce the fundamental concepts including site organization, labels, taxonomies, and navigation.  He will also discuss the role IA plays in projects.

 

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