Google AdWords - Optimizing Your AdWords Campaign by Meaghan McCann at October 14th, 2009 LA2M
Google AdWords, when not properly optimized, will dry up your budget and leave you cold! Learn trade secrets of simple tweaks to make your account perform optimally. This discussion will cover how to best organize your keywords, write compelling ads and how your landing page should be written to get the ever elusive conversion.
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