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Your Customers Are Crazy: Why We Are All Irrational and How Design Can Help

By LA2M on March 5, 2012

Ross Johnson of 3.7 Designs gave an eye opening presentation about understanding human irrationality and its impact on marketing at LA2M on February 29, 2012. He began by offering a list of seemingly related facts regarding the assassinations of Presidents Abraham Lincoln and John F.

Why Wait? Creating Your Own Employment Opportunities

By LA2M on February 27, 2012

February 22, 2012

Lindsay Blackwell is a social media strategist based in Ann Arbor, MI. She served as Marketing Manager of the Ann Arbor Symphony Orchestra and is the new Social Media Director of Ingenex Digital Marketing. Blackwell has cultivated an

Customer Incentives: Tired Tactics or Strategic Tools

By LA2M on February 27, 2012

February 15, 2012

Anyone in business today, knows that the business climate has changed significantly over the last 5 years. Everyone is looking for a deal, no one wants to pay full price. Customers are looking for incentives to purchase products and spend on services. Gary Yost spent 30 years is sales and marketing with consumer products companies Bristol-Myers,

Navigating Business Reputation Management

By LA2M on February 27, 2012

February 8, 2012

Christi Rankin of Martopia and Martopia Public Relations Group has over 25 years of executive level business experience. Her background has included tenures in marketing and sale with Fortune 200 companies and an array of other top management positions. Based on her first hand experience, the LA2M audienc

The ABC’s of The Cloud

By LA2M on February 27, 2012

The Inter-University Consortium of Political and Social Research is the world’s largest archive of digital social science data.

LA2M Recap: 2012 The Year That Changed Mobile

By LA2M on January 30, 2012

It’s easy to see why Keith Bourne is recognized as an expert in mobile marketing. His company, Appervasive works with a variety of businesses to unlock the potential of mobile. He is co-founder of Mobile Monday Michigan and Marketing Director of Arbor Scientific.

Bourne shared some of his knowledge regarding mobile commerce with an attentive audience at LA2M on January 25, 2012. He began by defining mobile commerce as the ability to conduct

LA2M Recap: Blogging and Curation, Business Lessons Learned

By LA2M on January 30, 2012

If you would like to attract more attention on the web or position yourself as an expert to potential employers or clients, then blogging and curation may be for you. Deb Nystrom of Reveln Consulting and JT Pedersen of Empowering Business Solutions, shared their experiences with blogging and curation with an attentive audience at LA2M on 1-18-12.

Deb Nystrom shared her knowledge through a nine minute video presentation. Nystrom shared that she maintains over