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By LA2M on October 8, 2012

Cliff Lampe thinks he has a pretty great gig as a social media researcher. Specifically Lampe, who has a PHD in Information, works in the University of Michigan School of Information doing research in the science of sociotechnical systems (social media).  He shared an overview of social media research at LA2M on September 26, 2012.

 

By LA2M on October 7, 2012

“Linkedin is a hot topic. It’s the most popular business social network,” declared Derek Mehraban at LA2M on September 19. He should know. Mehraban is CEO of Ingenex Digital Marketing and instructor of the highly popular MSU class New Media Drivers License.

By LA2M on September 25, 2012
Just about everyone hates commercials.  That’s why Cliff Suttle wants business people to “quit being commercials and start being the show”.  Suttle is a nationally recognized speaker who talks on a variety of business related topics.  One of his most appreciated presentations is the Anti-Elevator Speech, which he shared with the LA2M audience on 9-12-2012.
By LA2M on September 10, 2012

Terry Bean is a busy man.  He cofounded Motor City Connect, he has a software company, he is CEO of uNetworked, speaker, author and he is very passionate about Detroit.  His passion for the D has led him to his latest project 313DLove.

By LA2M on September 4, 2012
In her position of State Community Engagement Director at MLive Media Group, Jen Eyer oversees all the different ways her organization engages editorial (news, sports, home, opinion) readers.  Some of the tools MLive uses are social media, on line commenting interaction and engaging content. 
 
Eyer’s experience has led her to conclude that content is where it all begins.  Through content MLive builds trust, loyalty and c
By LA2M on August 30, 2012
 
LA2M is a non-profit educational organization dedicated to sharing marketing and business best practices. LA2M's weekly education program covers a full range of new media and traditional sales and marketing topics.
By LA2M on August 27, 2012
Stephen Sadler is an author, engineer, former body builder and entrepreneur.  His approach to online marketing is a reflection of all if these.  It is well thought out, analytical, original and shows a determination to get results born out of necessity. 
 
At his recent presentation at LA2M Sadler explained that based on his goal to sell software to small businesses on line, he came to a couple of conclusions.  #1 Marketing can be expe

LA2M Supports the Development of Future Marketers – Your Help Needed!

LA2M has partnered with the Ann Arbor Public Schools Educational Foundation (AAPSEF) to support the development of future marketers. We need your help to make a bigger difference.

By LA2M on June 26, 2012

Many businesses rely on search marketing to generate leads.  LA2M attendees found Bud Gibson’s talk on Generating Better Leads Over the Web to be highly relevant and informative. 

By LA2M on June 14, 2012

 

Meaghan McCann  used fishing analogies and a lot of great information to explain her “#1 Fail Safe Strategy” for generating high quality leads from Facebook to a receptive audience at LA2M
McCann founded Search Ad Marketing  in 2007. She has used Facebook and other PPC marketing successfully for many clients through
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