Video games have come a long way and so have video game consoles. Consoles are changing the way people consume media worldwide. “Consoles are no longer about gaming, they’re about content,” said Brad Mann, Senior Business Development Manager for XBox Advertising. Mann explained how the console space is changing the way people consume media in his talk “War for the Living Room,” at LA2M.
Based on the XBox system Mann said, “Entertainment has now surpassed gaming, but gaming hasn’t gone do
It seems like everyone to one degree or another is involved with event planning. Whether it’s through work or volunteering, event involvement is part of the picture. Promoting an event is essential to successful results, no matter how that’s quantified. Social media has become a cornerstone of event promotion. It’s a vital tool in the promotional toolbox.
Derek Mehraban, LA2M founder, CEO of Ingenex Digital Marketing, author and instructor at Michigan State University did exactly what any great teacher would do. He gave just enough information to educate and tantalize the LA2M audience on April 18th. Mehraban chose 10 Digital Resources to Impact Business Success from his handy book, New Media Driver’s License Resource Guide.
Mobile apps are a very hot marketing topic right now. With the sale of Instagram for $1 billion, who wouldn’t want to know more! Founder and CEO of VizNetwork and VizChef, Tom Crawford is a communication, app development and cooking expert. Crawford was the right person to break down the mobile apps marketplace by category and function.
Greg Peters, of The Reluctant Networker, is a self identified nerd, a computer programmer with a degree in mathematics and a sci fi aficionado. He told the LA2M audience he understands what it’s like to feel awkward in networking situations.
Colby Chilcote is an Adwords representative for Google’s Ann Arbor office. One of her passions is helping nonprofits with their marketing. Google’s policy of allowing employees to pursue other interests during work time has made it possible for Chilcote to work with nonprofits and spread the word about Google tools available to nonprofits.
Kevin Gillespie has extensive background in media, advertising and production. But his presentation is drawn from much more than his professional life. Gillespie shared life lessons he has learned through significant experiences that have become tools in his tool kit.
His objective in sharing his tool kit was to make those attending LA2M on March 7, 2012 more aware of their own important life events to discover their unique set of tools. Gill