Living the Amazing Life

Each of us has the same hours in the day and days in the week to do what we want.  What is holding you back from living the life you’ve ...Continue Reading

Every Brand Has a Story

Every Brand Has a Story!  Just like how good news stories feature a compelling narrative and hook to get reader’s attention, good content marketing must also identify narratives in brands ...Continue Reading

Playing the Odds: Using Data to Build Your Social Strategy

Social Media is an overwhelming landscape for any company trying to get started.  In this presentation, Trisha shares her experiences and the data she collected to develop a social strategy ...Continue Reading

Using Incentives to Build and Engage Facebook Fans

Contests and incentives can be a great way to increase likes and interactions on your company’s Facebook page, whether you’re a big corporation or a small business. Join us ...Continue Reading

Finding Your Social Niche: Three Approaches to Social Media Marketing

Have you found your social media niche?  In this presentation,  Mark Johnson will discuss three winning approaches to social media marketing across generations; GenY, GenX, and a 30-something sandwiched ...Continue Reading

GOAL! Making 2013 Your Best Year Yet

How to be Productive, Positive and Passionate at Home, at Work and at Life   A Special LA2M Workshop!  $20 at the door There are two main schools ...Continue Reading

Attracting & Retaining Customers with Mobile Apps

Mobile has reached the point where it can improve the entire enterprise, everything from marketing to operations can benefit.  But more than 70% of spending in the mobile space is ...Continue Reading

The New Face of Opportunity: Selling in a Changed World

The scope and magnitude of demographic change sweeping the world is unprecedented in modern times.   These changes will have profound long term effects, but for marketers operating today, the ...Continue Reading

Increasing Search Click-Throughs with Rich Snippets

In recent years, search engines have become more user-friendly by including smarter, context-sensitive results, such as local search and Google’s new Knowledge Graph.  While these changes are great ...Continue Reading

Internal Social Media: How to Educate, Guide and Energize Your Most Important Brand Ambassadors

When building social media strategies, marketers often idolize and emulate companies who are leading the pack in their respective industries. We look to brands like Zappos,  Continue Reading