Mobile Marketing - Why It's a Big Deal

Damian Rintelmann is our hero of the hour and stepped in to speak at LA2M this week.  Our scheduled speaker Ken Burbary will be rescheduled for 2010, but in the meantime Damian will present:

Mobile Marketing - Why It's a Big Deal

Video from Ustream is embedded below. You can jump to specific points in the timeline, and move forward/backward as you wish.

Check out Damian's slidedeck: 

Also check out supplemental notes on Damian's presentation:

The key points from today were well captured by Joe Minock here: 

So why does Mobile Matter?

• An area with tremendous growth potential
• 4.1 Billion Mobile Phones in the World
• People live and die by their phones
• You can put your brand in a users hand
• Mobile is Local, Personal, Immediate

• SMS or Text (Short Message Service)
• MMS (Multimedia Message Service)
• WEB
• Bluetooth
• Location Based Marketing
• QR Codes (Quick Response Barcodes) *Requires capable devices

• Keep it simple, do a few things well
• Dont make it stand alone, integrate with SM presence, etc.
• Narrow Feature Set
• Choice and Control - Easy opt-in / opt out…
• Location, Location, Location - i.e: FourSquare or Brightkite

• Dr’s can access info on the go

• Links to Web Page or Info

• GEO Capable devices returning directional, location specific information
• Google Goggles - Image based search via mobile device

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