Mike Tirico Presents World Cup Coverage at LA2M
Mike Tirico is one of sports’ most beloved and recognized ESPN broadcasters. Viewers tune in to see him regularly on Monday Night Football, which garnered him an Emmy nod, and most ESPN NBA coverage. During Tirico’s impressive career, he’s covered numerous high-profile sporting events, including the Super Bowl, NCAA Final Four, College Football National Championship games, NBA Finals, NFL Draft and Daytona 500.
Supplemented with video clips and Tirico’s own stories from behind the scenes, this famous TV personality will join an already impressive LA2M Fall 2010 Speaker Lineup to talk about why marketing and branding in the World Cup has made it more successful than other soccer broadcasts in the US and the impact the World Cup will have in the future.
Tirico will recount first-hand his experiences at the World Cup, how the World Cup compared to other major US sporting events and how South Africa handled it’s most significant world gathering post-Apartheid. In addition, Tirico will discuss how ESPN played a role in increasing the profile of soccer, why the World Cup is more successful than other soccer broadcasts in the US and the future growth of soccer in America.
100% of the proceeds will go to Peace Neighborhood, a charity that provides programs for children, families, and individuals to discover options, enhance skill sets, and make good choices that lead to community involvement and self-sufficiency.