Past LA2M Events

Marketing and Advertising to the 14-35 Demographic

Al Mcwilliams of Quack!Media

Wednesday, July 28, 2010 - 11:45am - 1:00pm

"The much-coveted 14-35 demographic are more segmented and harder to reach than ever before. So how do we engage this demographic, and how do we "get younger faster," as so many want to do? Note: The answer isn't Social Media."

No LA2M July 21 - Come Enjoy the Ann Arbor Art Fair Instead

Wednesday, July 21, 2010 - 11:45am - 1:00pm

Lots to see and do in Ann Arbor on July 21st, so there will be no LA2M. Instead, come out and enjoy the Ann Arbor Art Fair. See you there! Here's the link:

http://www.artfair.org/

The Sound Message - Music in your Marketing Mix

Don Kline, Marketing Director of Fleming Artists

Wednesday, July 14, 2010 - 11:45am - 1:00pm

In a world of overload, of seemingly infinite choices, of more noise than signal, emotion is in the driver’s seat. There is little room for error when targeting the senses, and emotional currency is king. If you’re building a brand and want a desired action; sight, sound, or smell are often your best tools. If you want to move an audience to buy movie tickets, go see a band live, buy an iPad, or use a ‘new & improved’ fabric softener, you need to tickle the right senses with the right feather. Music is everywhere.

How to Harness Social Networks and Branding Yourself Online

Collin LaLonde of Talent Driven Executive Search

Wednesday, July 7, 2010 - 11:45am - 1:00pm

Marketing a business on-line, through social media or by using some of the more savy digital marketing techniques still require back-to-the-basics thinking…

• Do you have a measurement system to determine your desirability in the marketplace?

• Are you in demand with your current skill sets?
• Do you know if your skills are in a downward trend or on the way up?
• Is your chosen industry trending up or is it in decline?
• Do you know your competition?
• Are you properly using online tools to help you plot your career path?
• Are you leveraging online social networks to brand yourself?

These and other questions will be considered at this LA2M learning event.

Location Based Apps and Mobile Marketing - Changing The Way People Purchase

Derek Mehraban of Ingenex Digital Marketing

Wednesday, June 30, 2010 - 11:45am - 1:00pm

Location, Location, Location! means more than ever with the rise of mobile devices and location based applications. Today's consumers are on the move and are making purchases using real time input from peers, mobile search results, and hot tips from others who have been there before.

Come hear LA2M Founder, and Ingenex Digital Marketing CEO Derek Mehraban teach you:

Security Threats to Social Media & Networking Sites

Dave Linabury, Social Media Group Director & Scott Vowels, Security Professional of Social Threat

Wednesday, June 23, 2010 - 11:45am - 1:00pm

Scam Spotting: What the Spammers Don’t Want You to Know Learn the latest scams on Facebook and how to avoid them. Two of the nation’s top social media security professionals arm you with the knowledge and techniques known only to security professionals and law enforcement.

Improve Your Prospecting – Find Qualified Leads

Mike Wynn of Sandler Training Center – Ann Arbor

Wednesday, June 16, 2010 - 11:45am - 1:00pm

Struggling to find enough good prospects for your business? Prospecting is simply discarding unqualified leads and retaining the "gold". The job of prospecting is to find buyers that may purchase your product (qualified leads). Learn how to build an appropriate mix of prospecting activities, including valuable lessons you can apply immediately to improve your prospecting effectiveness - tips that will also take the pressure off of yourself and your prospects.

Inventive AdWords - Tricks for Maximizing ROI

Bud Gibson, Professor of Eastern Michigan University

Wednesday, June 9, 2010 - 11:45am - 1:00pm

Practical lessons I've learned from working on AdWords campaigns for 50 non-profits with little or no web marketing budget. These tricks have helped some of these organizations increase traffic up to 10 times and conversions up to 4 times.

The Art and Science of Getting Good Referrals

Rob Pasick, Consulting Psychologist and President of LeadersConnect

Wednesday, June 2, 2010 - 11:45am - 1:00pm

We all know referrals are the lifeline of our business; yet, something always seems to get in the way of us asking for referrals. This presentation is designed to help you overcome your personal obstacles to asking for referrals. It will also introduce an online tool which makes referral seeking effortless.

WordPress: Turn Your Website Into a Social Media Engine

Marisa Smith, President of The Whole Brain Group

Wednesday, May 26, 2010 - 11:45am - 1:00pm

Many people see the benefit in Social Media and want to integrate it into their marketing plans, but don’t know what is possible. This topic will show practical ways to create a social media machine that fits into the busiest of schedules. Join today’s LA2M session and explore how to use WordPress to create an RSS enabled website that can integrate easily with Social Media Sites like Facebook, Twitter, LinkedIn, and others. Work smarter, not harder.