THE DISCUSSION
There’s a lot you can be doing with your marketing budget, so how can you determine what you should be doing? Thriving in a changing digital world demands the ability – and willingness to adapt, as well as thoughtful resource allocation.
In this talk we will discuss how to plan and execute effective, predictable and scalable marketing initiatives with limited resources.
We will discuss:
“Lean” principles and how they can be applied to your growth efforts
How to determine the right Key Performance Indicators (KPIs) that will lead to your success
How to test and choose the best channels and messaging for your marketing campaigns
How to run efficient, evolving marketing campaigns that
Save you time and money
Maximize your business growth and the impact of your marketing budget
Tested and proven “growth hacks” you can start using today