Going #Rogue: Prepare, Protect and Mobilize – Jamie Ward (EMU) & Susan Emerick (IBM)

Recently we have seen an increase in the proliferation of “rogue” social accounts across the social sphere. Well known agencies like the Environmental Protection Agency (EPA), National Park Service (NPS) and National Aeronautics and Space Administration (NASA) have all fallen victim to “rouge” takeovers. Rogue accounts attract followers by the thousands, which should be a warning signal for brands across the globe. Imagine losing control of your company’s online messaging or branding.

This session will explore how companies can be proactive and vigilant when protecting their brand in an effort to mitigate ramifications from rogue sites. It will also highlight how to write social media policies and develop education and compliance training on cybersecurity that will help to address vulnerabilities.