The Art of Integrated Marketing: The Ann Arbor Art Center Experience – Luisa Puentes and Sean Hickey

An impactful marketing program needs both a comprehensive strategy AND high-performance tactical execution. More than a case study this is a story that aims to inspire action.

Join us as we share the story behind the Art Center’s Integrated Marketing Strategies and the challenges they have faced, such as educating the market to expand the brand footprint, establishing a strong digital presence, driving website traffic, growing social media activity and engagement, creating content, and simultaneously reaching many different target audiences.