From the Scrappy Little Brand to the Green Beans, Back Room, and Diaspora Marketing Plan

Karim Motawi, a 20 years tile industry veteran will discuss the evolution of of his marketing ideas in response to the different and distinct needs of the companies ...Continue Reading

Where Do You Fall on the Leadership Scale?

Leadership has been described as “a process of social influence in which one person can enlist the aid and support of others in the accomplishment of a common task”   ...Continue Reading

Cultivating Constructive Communities in a World of Anonymity

  Social media provides opportunities to expand your reach, through both the communities you create and the communities in which you participate.  How you effectively engage in those ...Continue Reading

The Evolution of Public Relations

Public Relations has been in integral part of marketing and sales for a long time.  Only recently has the industry changed with the rapid proliferation of the Internet and emphasis ...Continue Reading

Integrating Digital Public Relations Into Your Marketing Mix

As Interactive Marketing Coordinator, Tiffany Risner is the face of Ingenex Digital Marketing and oversees in-house digital marketing strategies. Paired with a strong creative mind and a ...Continue Reading

Mobile Apps From Idea to App Store – A Marketer’s Perspective

  Transform your business by harnessing mobile technology.  Offering a creative, functional mobile application will differentiate ...Continue Reading