Importance of Usability in Product Development – Pfizer, Case Study

Usability of any product, whether it is software application, a website, or technical gadget is an important consideration.  Sherry Marcy, Science and Technology Market Strategies will ...Continue Reading

Sales 101-2-3

Sales and marketing are two of the key elements of any company’s strategic plan.  While a focused marketing plan is critical to the launch and promotion of a business, the ...Continue Reading

Maximizing your Sales Process by Choosing the Right CRM

  If you are still using excel or sticky notes to manage your sales leads then this talk is for you. John Paul Narowski will dive into explaining what a CRM (Customer Relationship ...Continue Reading

Visual Storytelling: Creating a Compelling and Engaging Brand Experience

Visual Storytelling has always been a part of the human experience – from cave paintings and comic strips to training films and documentaries, visual narratives are an extremely effective way ...Continue Reading

B-to-B Demand Generation

Prospective buyers take a journey from awareness, through consideration, selection, and to purchase (and repeat purchase, we hope!). Learn how you can align your marketing programs to ...Continue Reading

Ways to Market to Non Profits

Marketing a nonprofit is easy, but only if you’re deeply passionate about its cause.  Join Amanda Uhle and learn how to market a non-profit — some ...Continue Reading

Social Marketing and Online Consumer Reviews

Cautionary tales about Social Marketing are as old as humankind. (Remember Adam and Eve? They lost their home after acting on bad advice about what to eat.) While technology has made ...Continue Reading

Engaging a Target Market / Graduating from User Traffic to User Advocate

  Driving website traffic is often a significant part of your online marketing budget. Make the most of your investment by turning traffic into an engaged user advocate. ...Continue Reading

Managing the Public Conversation: Comment Moderation at AnnArbor.com

Printed newspapers traditionally place a great distance between the reporter, who writes under a large headline, and a reader, who submits a letter to the editor that may not be ...Continue Reading

Lessons Learned in Blogging: How to Build a Better Blog

  Anyone who has ever thought about starting up a blog, has quickly found out how hard it can be to attract a sustainable audience. A blog can be a ...Continue Reading